Studio Lucid - Brisbane E Newsletter design

Mouse over the e-newsletter designs below for a larger image and details.

Orion Fire Safety E Newsletter Orion Fire Safety required an email newsletter to compliment their website, as a way of keeping their clients informed of industry and company changes. This e-newsletter design features a main content area, as well as a sidebar which can be used either as ‘teasers’ to direct readers to the website, or simply to highlight important information. Â

MPMSAA E Newsletter MPMSAA (Master Plumbers and Mechanical Services Association of Australia) needed an email template solution for their existing newsletter mailout. They needed something simple, yet effective for regular communication with their members. This solution is part e-newsletter, part regular mail template as it was to be used for both purposes on a daily basis. Â

Salon Advantage E Newsletter Salon Advantage are a business coaching company focused on the hair and beauty industry. Salon Advantage needed an Email Newsletter to compliment their website, as part of their e-marketing strategy. Simple, yet recognisable as coming from Salon Advantage, this e-newsletter is sent to their clients on a monthly basis. Â

Email newsletters are a fantastic way of staying in touch with your client base.

We recommend an approach of offering helpful (and of course relevant) information through your newsletters. While it is also good to promote specials, new products and so on through your newsletters, it can be detrimental to 'hard sell' through email. After all - if your customers tire of reading it, they can simply ignore your email or worse, flag it as spam.

On the other hand by providing helpful information, you are building a trust relationship with your clients while keeping you top of mind as their service provider. This way, when you do have a worthwhile promotion to sell, they will be all the more receptive.

We consider bulk email to be a great tool when used wisely, but when abused it can work against you.

Studio Lucid specialises in designing and deploying bulk email management systems to suit your needs and budget. Email management systems store email addresses in a database, whether it be for one list or many lists. Each list can relate to different target audiences, for whom different content may be relevant. The system also stores your template so when you are ready to write an email, it is as simple as entering your content into the template, selecting the list you wish to communicate with and send.

After the email has been sent, you may also view statistics on how many emails have been opened, etc. This can help you to refine your campaign to be more effective.

To accompany your Email Management System, we design eye-catching email newsletter templates to suit your brand and reach your target audience. We can also work with you to refine your campaigns to be more effective.

With Studio Lucid - Your Brisbane E newsletter design specialist - Your email campaigns are in safe hands.

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